Comexposium is one of the world’s leading event organizers. Globally, it hosts more than 135 B2B and B2B2C events across many different sectors, significantly in agriculture, construction, fashion, food, health, leisure, real estate, retail, security, students, tourism, and works council. At events, in over 30 countries, Comexposium welcomes more than 3.5million visitors and 48,000 exhibitors annually. Headquartered in France, Comexposium’s employees and sales network operate in 20 countries.

As a premium event in Comexposium’s portfolio, Vinexpo Asia is the region’s leading wine and spirits trade event. With over 20 years of proven expertise in Asia, Vinexpo Asia will gather the entire global community of wine and spirits trade members in Hong Kong/Singapore annually.

MARKETING MANAGER : 

Seeking a highly motivated, digital savvy event marketing manager with regional marketing experience particularly in China and Hong Kong markets.
The individual should be accustomed to delivering in a fast-paced, dynamic environment. He/She should be a team player, able to work effectively with internal and external teams, to plan and execute b2b exhibition marketing campaigns in line with strategic
objectives.

Key Responsibilities:
• Identify key markets and segments of trade buyers, hosted buyers, conference delegates, press etc. that will visit the event.
• Promote and drive registration and attendance for the exhibition.
• Develop marketing plans with inputs from internal and external teams, utilising the full marketing mix and optimising the effectiveness of all channels.
• Lead and manage database marketing efforts, developing new contacts and updating previous contacts.
• Collaborate with digital marketing team to develop email marketing, social media marketing and search marketing plans.
• Actively monitor and adjust digital marketing activities based on performance metrics.
• Drive media/association/trade partnerships and press relations to promote and communicate about the event.
• Appoint PR agency and organise press conference and develop press releases and related PR activities.
• Work closely with Operations team for all onsite requirements including Official contractor, Registration vendors, Manpower vendors etc.
• Work with the team in the production of all Exhibition sales and marketing collaterals.
• Manage and work closely with vendors and partners and provide the necessary leadership and support.
• Take ownership and execute plans according to schedule 
• Attend meetings with the project team to discuss progress.
• Work closely with Marketing Director in managing allocated marketing budget with little/no deviance

Requirements :
• 4-6 years of marketing experience with preference for event marketing and event project management.
• Experience and understanding of Asian markets, particularly Mainland China and Hong Kong markets.
• Knowledge of digital and social media platforms with some knowledge of Chinese platforms (WeChat, Weibo, Douyin, Baidu etc.)
• Ability to manage and leverage trade, vendor and internal team relationships to work effectively.
• Proficiency in English and Mandarin. Cantonese is a plus.
• Possess strong communication skills and sound business acumen.
• Good time management and ability to manage multiple projects and task simultaneously.
• Ability to work independently and within a team
• Ability to work in a fast-paced and dynamic environment
• Strong analytical and problem-solving skills
• Self-driven and action-oriented to achieve results
• Willing and enthusiastic to learn
• High energy with sound business acumen.